Today, I want to highlight a special course that was given to MBA participants recently. The course was Real Options & Innovation Leadership, and it was taught by MBA Change & Innovation alumni, Claus Hirzmann.
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| MBA C&I Alumnus and Professor, Claus Hirzmann |
Before we talk about the class, let me first give you a background on Mr. Hirzmann. He graduated from the MBA C&I class of 2003-2004, but before that, developed a strong technical background by working for several years as an electrical engineer. Currently, he's the Senior Manager of Commercial Finance for Amadeus and he teaches at both IAE Aix and at EDHEC. Besides working at Amadeus, he's worked at Hewlett-Packard (HP) and for Mondi Business Paper in the fields of R&D, management, procurement, new business development, corporate strategy and finance. To say the least, he's got some very relevant experience with some very relevant companies.
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| MBA Participants listening carfully during the lecture. |
The course is interesting because in today's industries, leadership in innovation is crucial for competitiveness and profitability. However, leadership in innovation requires risk taking in the face of uncertainty (e.g. regarding breakthrough technologies and new markets), and in many cases, it is hard to justify to top management just why you have to take that risk. Classical decision making uses process like NPV calculations which seek to minimize risk and uncertainties upfront.
What this class teaches, however, is rather than looking at a project with uncertainties from purely a profitability standpoint (as NPV would suggest), look at these projects as opportunities that have strategic interest. Investing in innovation projects, allows the company to learn more and eventually use that knowledge to go further, to an eventual breakthrough. The value of an uncertain opportunity can be valued as a Real Option and thus allows for a balanced and fair investment. As such, it resolves some of the dilemma between strategic interest and lacking profitability projections.
Ultimately, participants learned to value managerial flexibility which allows a decision to be delayed to a certain point. Just like a Call or Put Option in stocks, a Real Option introduces some flexibility into the decision making process and that flexibility has a value. That's all I'll say, as I don't want to give away all the good stuff...to know more, you'll just have to take the MBA :)